Direct-to-Consumer
With our context-engine dynamic digital links and services can be managed and set depending on time, place and event of each item. E.g. each time a dynamic QR Code is scanned the user will be redirected to a different landing page to offer the best suited content, like product information, pre- or after sale discounts, manuals, social media, events, newsletter and many more.
With smart labels on products, companies can precisely address their target group and directly apply further marketing measures.
Direct-to-consumer options we offer are listed below.
Emphasize product provenance
Every product has a story, a story that is often incomplete and difficult to understand. Nowadays, not only the mere ingredients are of interest, but also the provenance of these. Where are the ingredients grown, by whom and under what conditions? Do they come from fair trade? Where is the chocolate bar produced and how does it finally get to the supermarket?
For customers, topics such as sustainability and fairness are becoming increasingly important and are therefore often decisive for whether a product is purchased. This also increases the demand for transparency, which is why the constant availability of information from authentic sources is essential. Even the EU organic seal and Fairtrade seal are not transparent enough, as the criteria are often ambiguous and cannot guarantee completely fair and ecological trade.
It is up to you to offer your customers the greatest possible transparency and insight into how your products are made. Therefore, communicate directly with the customer and create a basis of trust, which is essential for a strong customer relationship.
Unique interactions
The advertising industry is constantly exposed to new trends and developments and must there-fore be able to adapt quickly. Currently, we are once again experiencing a change in consumer buy-ing behavior due to climate change and the associated focus on greater sustainability. Through di-rect-to-consumer communication, you now have the opportunity for individual and tailored adver-tising, adapted to the needs of consumers.
Our direct-to-consumer solution uses NFC tags and QR codes, giving you the ability to target audi-ences more accurately than ever before based on how often and from where consumers scan the NFC tag or QR code. These detailed consumer interaction analytics are generated through the use of our LIS Cloud software. Through our data-driven insights, you can help consumers make pur-chasing decisions:
With our LIS Cloud software, you can determine the parameters of when, for whom, and what landing pages are displayed when the QR code is scanned. You can specify that potential customers in the store see different landing pages than existing customers. This means that in the pre-sale situation you can put certain information and incentives on your landing pages to convince custom-ers to buy. When the product is purchased and paid for at checkout, a new parameter is set. In this after-sale situation, when the customer scans the QR Code again, a different landing page is dis-played. You can now ask the customer for his feedback or offer him to subscribe to your newslet-ter. You also have the option of displaying landing pages for a limited period of time. This is useful if you have a specific event coming up in the near future that your customers can attend. These dy-namic landing pages are especially suitable for global companies: Based on location, your customers are automatically redirected to your country’s product page in the appropriate language.
A place where everything is possible
Besides making information faster and easier to access, the main goal is to create a strong bond between consumers and your brand. But with so many products to choose from these days, it’s not only hard to stand out, but also to win over customers. We support you with our D2C Solution to win new and to bind existing customers to your brand. We achieve this by providing you with dy-namic user experiences through quickly changeable landing pages, which enabled to customize target group-specific and individual content, making every interaction memorable. Our solution focuses on providing all information relevant to customers in one place.
Starting with your social media channels: You can manage your social traffic and give customers the opportunity to share their feedback and personal opinions. Easily link your social media channels and direct customers on your landing pages. Additionally, you can offer your newsletter to keep customers updated. Nevertheless, you can also use your landing pages to give customers regular updates regarding product releases or events such as Midnight Shopping. This way, you can ensure that you reach more customers. Combine the social with the practical component, by providing your services and user manuals in digital version. In this way, you contribute to sustainability by avoiding paper waste. At the same time, you simplify the customer experience, as they no longer have to collect countless user manuals and warranty receipts. You also have the option to link how-to videos, complementary or alternative to the user manuals. If there are still unanswered ques-tions, customers can scan the QR code for quick and easy access to customer service, which is in-cluded on your landing pages.
As you can see, our D2C is diverse and offers limitless possibilities for how you can increase brand engagement. Give customers all the relevant information about the provenance of your products. Because every product has a story, and we help you create the place to tell it. Today, information and transparency are key to customer loyalty. Only through this will you succeed in making cus-tomers identify with your brand. Use the possibilities of the D2C Solution to communicate your corporate identity and spread your image. For example, provide image videos on the landing pag-es, which customers can see by scanning the product label.
Say thank you with discounts and vouchers
Another advantage of quickly customizable landing pages is that you can use discounts and cou-pons flexibly and thus create incentives to buy. Make it easier for new customers to make a pur-chase decision by giving them the opportunity to test the product themselves. For example, give them a discount on the purchase of their first product while they are still in the store, or introduce new products where you reduce the price to test them out. After all, besides all the product infor-mation and testimonials, the most important thing is the customer’s own opinion.
Discounts and vouchers are a powerful tool to keep customers loyal to your brand, for example by sending periodic discounts to customers who sign up to your newsletter. Sweepstakes are also a great way to thank your customers for their loyalty.
The solution is simple: Cross-selling, Upselling and Reorder
Cross-selling has many advantages for you and your customers. On the one hand, you have the chance to extend the reach of your products and at the same time increase their sales. For your customers, on the other hand, you create a pleasant shopping experience in which you can rec-ommend new, suitable products to them based on previous purchases. When buying a shampoo, you can directly offer the customer the matching conditioner, so that they get an even better re-sult. Also take advantage of upselling opportunities. When scanning a product label, customers will immediately know if they can get a quantity discount on a product.
All4Labels Showcase: Wine and Spirits /Beverages
Convince yourself by testing our Direct-to-Consumer Solution for yourself. Our Wine and Spirits showcase illustrates the use of NFC tags and QR codes to build consumer trust and brand engage-ment.
Scanning the QR code directs the customer immediately to your website. The landing pages varies depending on the situation: Is the customer in the store and wants to get more information before buying or has the customer already completed the purchase and now wants to reorder the prod-uct? These are just two of the many possibilities you can use.
Customers can now see the digital twin. It gives them information about the product authenticity. Depending on the technologies you use for your brand protection, customers could now compare a security image and/or the lock number on the product label and landing page.
In our example, the customer can now also view information about the Dry Gin, such as the pro-duction date and location, general information about the company, production conditions and ingredients, and their nutritional values. In addition, the customer reviews help to simplify the pur-chase decision. The 4-star rating gives customers information about the high satisfaction of previ-ous buyers.
Keep customers loyal to your brand: Offer customers related products like cocktail shaker sets or cocktail glasses. Take advantage of cross-selling and thereby new opportunities for cooperation’s.
The prerequisite of successful D2C is customer engagement. Therefore, offer them as many inter-action opportunities and benefits to establish the use of NFC tags and QR codes of customers in their everyday life. You can achieve this, for example, with product-specific tutorials, such as the recipe of the week.
Also, make customers aware of new products and events by not only offering them to subscribe to your newsletter, but also by offering discount codes and participating in giveaways on your landing pages.