NFC Technologie
We are offering customized NFC label and services for every application and enviroment. Constantly looking for improvements and developing new projects with our customers. NFC offers new ways in consumer interaction, proof of authencity, protection against manipulation, promotion and services for manufacturer, retailer and consumers.
NFC – Near Field Communictation.
We support you to find the right solution and implement NFC in your business environment. You will get profit from a direct, fast and simple consumer interaction and getting analytics for better marketing.
Main purpose + multiple possible applications for NFC
NFC can be used in a huge variety of business cases and can lift up your success.
Promotion
NFC offers an uncomplicated way for companies to market new or different products, manuals, recipes, newsletter, price competitions or their social networks. It is an easy and fast method to gain an advantageover the competition.
Brand Protection
Product piracy is continously growing and the quality of counterfeights reached a level, that even experts can not easily identify them. The unique EPC code as part of every NFC tag enables experts as well as consumers to verify the originality of a product in seconds. NFC is a very effective weapon to protect your goods, your customers and your reputation.
Track & Trace
In the field of logistic management NFC enables a huge variety of additional services. In conjunction with RFID, NFC maxes out the gabless tracking chain of arcticles.
Reordering
On consumer goods or wearing parts NFC tags enable fast, easy and exact repeat order. If a product draws to an end, consumers can reorder right away without searching the internet for the correct product.
How to use NFC.
Please check out our educational film on how easy it is to use your android or apple smartphone for NFC tags. The past years almost every android phone has NFC on board and it is the most simple way to use NFC. There is no additional app needed. Just make sure the NFC function is enabled. Easy to use with Android & Apple.
For apple user it is neccessary to have an iphone 7 with ios 11 or onwards. In order to use NFC you have to download and start an app to use NFC.
What is NFC?
NFC stands for: Near Field Communication and the tech involved is deceptively simple: evolved from radio frequency identification (RFID) tech, an NFC chip operates as one part of a wireless link. Once it’s activated by another chip, small amounts of data between the two devices can be transferred when held a few centimeters from each other. NFC can be used in a huge variety of business cases and can lift up your success.
Smartphones with NFC are becoming a standard. In 2013 only around 250 million smart phone devices with NFC were shipped. The numbers increased each year by around 200 million. In 2019 the numbers doubled to 400 million per year to an estimated total of over 1,600 million devices. The predicted numbers will sky rock to 600 million in 2020 to a total of 2,200 million devices worldwide.
NFC against Counterfeits
Customers can verify the authenticity of a product and make sure that they have an original high quality product. For companies and brands it is a very effective tool against counterfeits.
Counterfeits crime represents as much as 2.5 % of world trade, or USD 461 billion*. Thus, rights holders, governments and the formal economy as a whole are suffering huge losses each year, while the criminal networks that are behind the trade profit enormously. The situation in the EU is even worse: counterfeited and pirated products account for about 5 % of imports to the EU*. Thus the relative impact of counterfeiting is twice as high for the developed economies of the EU as it is for the world as a whole.
But the damage goes beyond the immediate impact of one and another loss. Counterfeiting and piracy are a threat to sustainable business models based on intellectual property and patenting, because they also discourage innovation and work against the economic growth that is based in it. *According to Europol
INDOLA – NFC Beauty Roll Out in 35 Countries
Henkel Indola used our concept of a retailer incentivizing platform by using a professional All4Lables retailer NFC app. They achieved a higher engagement and motivation from the professional user side. The solution offered more value in a B2B2C environment for more customer satisfaction and experiences.
- Inspiration from professional hair stylists
- Indola social media wall
- Connecting hairstylists all around the world
- Product information
Indola #SimplySmarter is one of the largest NFC pilots in beauty care market to date.
Manuals
In many cases companies add thick and heavy paper manuals to their product packaging. Due to worldwide sales it is written in multiple languages. With NFC it is possible to exclude manuals in paper form from the packaging. After tapping the NFC tag in the product package the user will be redirected to a landing page, where they can choose and download the manual in the language they need. After the download it offers brands to engage with their consumers on a new level, for cross selling, sign up for newsletters, showing how to use the product videos, order spare parts and much more.
Find out more about the NFC possibilities and contact us.
NFC – CONTACT.
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