Brand protection
We deliver solutions for the automotive industry, retail, merchandising, industry applications, pharma & chemistry, food & beverages and personal care sectors.
With the unique serialisation of our products you can fight counterfeits, product piracy and control gray market abuse.
Brand Protection options are shown below.
Your brand is your most valuable good
The increasing amount of counterfeit products on the international market or the trading of original products on unauthorized gray markets causes great damage to brands all over the world. The clothing sector in particular is the most affected by counterfeiting. The annual sale losses from counterfeiting amounts to 26.3 billion euros in 2020. In addition to the economic consequences such as high profit losses and the damage of brand equity, image damage and the loss of customer trust are irreparable consequences of counterfeiting.
Not only particularly expensive and popular brands are the target of counterfeiting, but also consumer goods that are easy and cheap to reproduce. Moreover, counterfeit products are getting better and better and therefore more and more difficult to distinguish for customers and official sellers. We offer the key to protecting your brand integrity: Authentication.
Impact of counterfeiting on your brand/company
• High profit losses
• Damage of brand equity
• Bad reputation and image damage
• Loss of consumer trust
What is Authentication about
Authentication gives your customers a guarantee of a product’s authenticity before and after purchase. At the same time, it ensures customer trust and brand integrity for your company. Because authenticity is so important, our solution is as straightforward and sophisticated as possible. The interface is user-friendly as customers can use their smartphones to determine the authenticity of their product by scanning the NFC tag or QR code in the label. At the same time, our solution is cost-effective, because you can integrate all ACF feature for Brand Protection into your existing label technology, giving you a lean supply chain.
Our Brand Protection Solution is based on preventing counterfeiting by monitoring the entire production process. Therefore, our LIS.Cloud software represents the heart of the Solution. Using LIS.Cloud, products can be serialized and managed, which allows them to be tracked and traced. Moreover, the use of the software increases the efficiency of your production.
Authentication as the key to brand protection
• Guarantees customers and official retailers the originality of products
• Strengthen your customers’ trust in your brand
• Monitor Gray Markets through product tracking
• Prevent and fight counterfeiting
Multilevel Security
The rapidly increasing counterfeiting should not be underestimated at all. Track and trace solutions alone are not enough to protect your brand. We provide the appropriate protection for your brand integrity through our state-of-the-art technologies from a single source. We offer a combination of features to meet your unique needs while enhancing copy protection with overt and covert security levels. Multi-level security combats counterfeiting by making it more difficult and expensive, while additionally tracking gray market activity.
The wide range of applications of our products is an important condition to protect your brand competently. Our products convince by their versatility, due to their high compatibility. For example, increase the security level of NFC tags and QR codes by additionally using random lock numbers or secure images. These can be compared by the customer on the landing page after scanning the NFC tag or QR code on the label. Or take advantage of our holograms, which offer 100% copy protection and can be applied to various materials and products.
High protection through Multi-Level Security
• Flexible combination of different technologies
• Integrate our ACF functions into your existing label technology
• Overt and covert security levels
• Copy protection through high complexity and unique structure